Friday, April 18, 2008

Agreement to help cross-marketing in U.S., Mexico


Helping businesses in Mexico find markets in the United States and helping El Paso area businesses find markets in Mexico is one of the aims of an agreement signed Tuesday.

The collaborative agreement between El Paso Community College's Small Business Development Center and its counterpart at Universidad Autónoma de Chihuahua (University of Chihuahua) in Chihuahua City, Mexico, was signed by the leaders of the two schools at a ceremony.

"They have needs we can help them with, and they can help us understand business practices in Mexico and Chihuahua," said Roque Segura, director of the Small Business Development Center. "We've done things informally (with the university), but this allows us to leverage more programming."

The agreement calls for sharing business education, program development, research, and international trade assistance, Segura said. The university has a branch in Juárez, which will be involved in the agreement, he said.

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This story is significant because cross-marketing will benefit the US as well as Mexico. The tie between these two countries is constantly being improved and this is one more step towards great improvements.

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